MealSubs vs Loop Subscriptions

Where Loop Wins

Retention and Churn Prevention

This is Loop's biggest strength. Their smart retry logic recovers failed payments automatically. When a subscriber tries to cancel, Loop can present targeted offers, discounts, or pause options to win them back. The cancellation flow is highly customizable and genuinely effective at reducing voluntary churn.

Subscriber Analytics

Loop gives you detailed breakdowns of churn patterns, lifetime value, and subscriber behavior. If you're running a food or drink brand at scale and need data to make decisions about retention strategy, Loop's analytics are best-in-class on Shopify.

Broad Food & Drink Support

Coffee, tea, supplements, snack boxes, pet food, wellness products. Loop handles all of these well. If your subscription business spans multiple product types or doesn't revolve around structured weekly meal plans, Loop is probably the better fit.

Where MealSubs Wins

Delivery Day Scheduling

Meal prep businesses batch-cook on specific days. Customers expect to choose when their meals arrive. MealSubs lets you set which days of the week are available for delivery per plan, and orders get grouped by day so your kitchen has a clear prep schedule. Loop handles recurring billing intervals but doesn't offer day-specific delivery scheduling.

Build-a-Box Meal Selection

Subscribers pick their meals each week from your rotating menu. It's not a generic bundle. It's a purpose-built selection experience where customers browse this week's options and build their box. Loop has bundle features, but they're designed for general product assortments, not the weekly meal selection workflow.

Min/Max Item Controls

Set rules like "pick between 8 and 12 meals per week." This keeps every box within what your kitchen can handle and ensures profitability. Loop doesn't have this kind of meal-specific quantity control.

Pricing Breakdown

Loop has a free plan with a 1% + 1¢ transaction fee per order. Their paid plans start at $99/mo and go up to $399/mo. MealSubs starts at $29/mo with zero transaction fees on every plan. The tradeoff: Loop's higher-tier plans include the advanced retention and analytics features described above.

For meal plan businesses that don't need Loop's advanced retention tooling, MealSubs delivers more relevant features at a third of the cost.

The Bottom Line

Loop is excellent for food and drink brands that need sophisticated retention flows and subscriber analytics. If you sell coffee, supplements, or curated snack boxes, it's one of the best apps on Shopify.

MealSubs is the better choice if your business is specifically meal plans: weekly meal prep, meal kits, or any subscription where customers pick meals for specific delivery days. The meal-specific workflows save you time and your customers get a better experience.